As the son of an Irish hypnotist, my first job was that of magician’s assistant. Ever since then I’ve been selling imagination, in one form or another, to consumers all over the world. I’ve used ladyboys to sell Mercedes, balloons to sell Orange, feathers to sell Singapore Airlines and bombs to sell Listerine.
I enjoy making creative communications with ideas that flow seamlessly through multiple media channels, connecting with consumers in traditional and non-traditional ways.
The work I’m most proud of has certainly made money for my clients. My Listerine campaign took a brand with an annual turnover of 5 million to 55 million in 3 years and had a positive effect on the sale of Warner Lambert to Pfizer. The work I did for Orange Australia made it number two in unaided awareness in less than a month, and number 3 in hand phone sales in under a year.
Having worked in London, Melbourne, Sydney and Singapore I have always enjoyed the challenge of creating solutions for a wide range of brands, including Pharma, across new and varied cultures. When the opportunity came to head up a young Digital agency in Jakarta I leapt at the chance, helping the agency to grow to 82 people with 39 brands and winning 17 pitches along the way, in an exhausting but satisfying year and a half.
Sadly all good things must come to an end and I needed to be closer to family. However, I have returned with some new tricks. I’ve mastered the world of Digital and helped manage a fledgling agency through incredible growth.
For me, my time at Arcade has merged the worlds of traditional and digital advertising into one and simply given me even more ways to sell imagination
Paul Tilley – ECD
Contact Sydney: 04 2337 2669 email@example.com
Executive Creative Director – Arcade (No1. Creative digital agency in Indonesia)
In a year and a half I helped Arcade Jakarta grow to 82 people and 39 brands. Winning 17 pitches in 18 months (Snickers, Dove, M&Ms, Tim Tams, Shapes, GRAB, Krisbee, Potabee, Jetstar, Home Credit, MyTea, Super O2, Tribe (XL), Tropicana Slim, Yonder (XL) Citra, Lakme, Amarta, Ice Ginger, Milkita, Grab, Lactogrow, Lifebouy, FitBar and BlackBerry). We also swept Mobile Media Awards.
Creative Director (Art) – Now Screen
2014 – 2015
Creative Director (Art) – Creative Oasis
2012 – 2014
Freelance – Creative Director
2010 – 2012
Creative-Oasis, Saatchi, The Works, URSA Clemenger, JWT, Foundation, EURO-RSCG, Ogilvy-Singapore, Arcade – Singapore, Ogilvy Jakarta, and Frontier. Bates, M&C Saatchi – Singapore, Leo Burnetts – Jakarta.
Executive Creative Director – David (Ogilvy)
2004 – 2007
and Regional Creative Director of DBS Bank and Tally Solutions. (DBS Bank, Tally Solutions, A Mild, ONE15, Ceria, The Bike Boutique, Asean Treats – Regional banking program, Habitat for Humanity, Korean Airlines, Google – China)
Creative Director on Singapore Airlines – Batey Singapore
2001 – 2004
Mercedes Benz, OCBC Bank, Singapore Gas, Starhub Telecommunications, Singapore Tourism board.
Senior Art Director – EURO RSCG – Sydney
1998 – 2001
Orange Telecoms, Macquarie Bank, Cadbury’s Chocolate, Adult Shop, Volvo.
Freelance – Sydney
1998 – 1998
BAM SSB, Amirati Puris Lintas, McSpedden Carey, Creative Director – Saatchi & Saatchi – Vietnam 4mths, EURO RSCG.
Senior Art Director – JWT – Sydney
1994 – 1998
(Partnered CD & Deputy CD)
(Sunsilk, Lux, Listerine, JDFA, Schick, Kellogg’s, Lipton, ACT-Camberra, Weston’s Biscuits, Ford).
Senior Art Director – Magnus Nancurvis & Curl
1993 – 1994
Senior AD (Partnered CD)
(Taubmans, IBM, Westpac Corporate, Decore)
Senior Art Director – Lintas – Sydney
1991 – 1993
(All accounts including Jif, Minties and Coke.)
Art Director – DDB Needham – Melbourne
1990 – 1991
(partnered Head of Copy)
(Schweppes, Cadbury’s Chocolate, Australia Telecom, The Age, ETSA, Volkswagon)
Junior Art Director – Gold Greenlees Trott – London
1987 – 1989
(Mazda, Marlboro and Philip Morris, Sekonda watches, Holsten Export, Alex Laurie Finance, Crookes Baby Products)
University of Ulster
Bachelor of Arts (with Hons)
Student award, which was won as a final year student and was presented in London by John Hegarty, of BBH, for my wine cooler campaign.
Bronze Lion 1993 for Minties 30s TVC. Finalist 1997 x2 for Schick Posters.
London International Awards
Finalist 1997 x2 for Schick Posters.
Finalist 1996 for Listerine 30s TVC, Finalist 1997 x2 for Schick Posters, Finalist 2000 for Adult Shop Outdoor
ATV Effectiveness Awards
Finalist 1998 for Listerine 30s TVC
Australian Advertising Effectiveness Awards – Gold 1999
for Listerine 30s TVC, 15s TVC and Listerine Print and the Golden Pinnacle (Grand Prix) 1999 for the whole Listerine campaign.
Australian Transport Awards BUSPAK – Silver Award 2000 x3
for Adult Shop bus side.
ADMAR – Silver Award 2000
for Adult Shop campaign.
Mobius – Silver Award 2001
for outstanding creativity in a campaign for Orange 60s TVC, x2 30s TVC’s
Finalist 2001 for Munich frequency print ad. (The first Asian Award won by Singapore Airlines)
CCA – Silver & Bronze 2003
for Song Zu SFX campaign.
Effies (Singapore) – Silver award 2004
for OCBC, Silver award 2005 for DBS Woman’s Card, Bronze award 2006 for POSB Everyday card.